Unlocking Opportunities: Merlin Connect Launches for Emerging Tech Platforms to Access Independent Music

An innovative solution from Merlin is paving the way for emerging technology platforms to easily access independent music.

Merlin Connect has been introduced as a groundbreaking initiative, aimed at providing emerging technology platforms with seamless access to independent music. This strategic move by Merlin aims to simplify music licensing processes for a select group of platforms by offering fully cleared music, thus fostering growth and innovation within the independent music sector.

The founder of !K7, Horst Weidenmüller, expressed his commitment to empowering independence through Merlin Connect, emphasizing the organization's dedication to supporting its members and facilitating access to valuable opportunities. The platform will not only ensure fair valuation for music but will also offer distinctive marketing possibilities and the chance to build relationships with new emerging platforms.

Marie Clausen, managing director at Ninja Tune, echoed the sentiment of the industry's need for easier access to high-quality music, emphasizing the importance of this initiative in creating new business opportunities and diversifying revenue streams for independent artists. The collaborative efforts of Merlin and its approved partners aim to maximize the impact of music on various platforms.

Merlin Connect operates an application-based system for emerging technology platforms, enabling them to tap into this valuable resource seamlessly. Industry veteran Louis Posen from Hopeless Records voiced his support for the initiative, highlighting the potential for artists to reach new audiences and expand their global presence through Merlin Connect.

Jeremy Sirota, CEO of Merlin, emphasized the organization's commitment to forging exclusive partnerships centered on independence, with a focus on propelling members to the forefront of music and technology. The application process for Merlin Connect is designed to engage with platforms that are set to shape the future of music monetization, underscoring a shared vision for innovation and growth within the industry.

This forward-thinking approach exemplified by Merlin Connect signifies a pivotal step towards bridging the gap between independent music and emerging technologies, ultimately creating a more accessible and collaborative ecosystem for all stakeholders involved.